August Highland's media is called Exhibition Literature. The work is a literary genre that Highland first began developing in 2002. Initially, Highland was only able to produce his text-based work for small-scale viewing on the computer screen. This is because the technology necessary for his being able to produce the work for large-scale gallery installations did not exist. Between 2002 and 2004, Highland designed the technological tools he needed to achieve this.

Highland's work received immediate recognition by the new media field and the academic world. He was featured in numerous online publications and was asked to speak about his new media by major universities including Harvard.

One month after appearing at Harvard as a keynote speaker in their "Contemporary Writers" program, Highland received his first solo show in Los Angeles. The show was seen by over 2,000 visitors and was extended for six weeks. This launched a run of shows from Los Angeles to New York, including invitations to exhibit in Western Europe, Eastern Europe and Asia.

By the spring of 2006, after a celebrated solo-exhibition in New York that was stretched by the gallery into a three-month-long installation of 12 large-scale works, Highland had exhibited in over 30 shows and was ready to launch his next project.

From 2007 to the present, Highland has produced a series of projects dedicated to single literary figures. In 2008, he celebrated the 450th birthday anniversary of John Milton with the "Paradise Effect," a project devoted to Milton's epic poem, "Paradise Lost." In 2009, Highland celebrated the 400th anniversary of the first folio publication of Shakespeare's Sonnets and produced a series of works based on the texts of the complete 154 sonnets.

This year, in 2010, August Highland is paying tribute Leo Tolstoy and Mark Twain, among other notable writers.